E-Commerce

E-commerce beauty is all about creating visuals that sell. My approach focuses on natural glam looks that enhance rather than mask, allowing every model, male or female, to appear fresh, healthy and effortlessly polished.

With over 10 years of professional experience, I understand how to balance makeup for high-deifinition cameras, studio lighting and online platforms so that products shine and customers connect. I create looks that highlight each brand’s identity while keeping the focus on authentic, wearable beauty that drives sales.

Model with no-makeup makeup wearing black leggins and black microfiber t-shirt skipping for product shoot.

Summer ecommerce shoot for Parmi Lifewear | Fresh, no-makeup makeup to promote active lifestyle | Model Michelle from Folio Management | Makeup and hair by Anissa Zabala

Model with full coverage matte foundation for medium skin, black eyeliner and tightline, rosy cheeks and lips, slick back high bun, body glow, wearing a cut out one-piece swimsuit for product shoot.

Summer ecommerce for Everyday Sunday | Body glow, rosy cheeks and lips for a summer look | Makeup and hair by Anissa Zabala

Model with light coverage natural makeup, brown eyeliner, soft nude lips, messy beach waves, wearing a grey top and black pants for product shoot.

Summer ecommerce shoot for Joelle Collection | Light coverage natural makeup and messy beach waves by Anissa Zabala | Model Maude from EMA Models

Model with bronzed natural HD makeup, messy soft waves, wearing a white mesh top and taupe pants for a product shoot.

Spring ecommerce shoot for Joelle Collection | Bronzed natural HD makeup and messy soft waves by Anissa Zabala | Model Anne-Marie from Folio Management

Model with light coverage foundation, brown eyeliner, shimmer eyeshadow, defined brows, pink cheeks, soft pink lips with gloss, wavy hair, wearing a wireless bra for a product shoot.

Summer ecommerce shoot for La Vie en Rose | Shimmer eyeshadow, pink cheeks, soft pink lips aligned with brand identity | Makeup and hair by Anissa Zabala

Model with medium coverage for fair skin, black tightline eyeliner, powder blush and bronzer, natural lip, defined waves, wearing a red wool sweater and navy pants with satin detail for product shoot.

Winter ecommerce shoot for Melanie Lyne | Makeup and defined waves by Anissa Zabala

Model with bronzed makeup for medium skin tone, cream highlight emphasizing skin and eyes, wearing a white wool sweater for a product shoot.

Fall ecommerce shoot for Joelle Collection | Bronzed makeup, cream highlight emphasizing skin and eyes | Makeup and hair by Anissa Zabala

Model with no-makeup makeup for male grooming, light concealer, bronzer, hair gel, wearing a navy-blue t-shirt and jeans for product shoot.

Year-round ecommerce shoot for Ernest Menswear | No-makeup makeup and light concealer to keep the focus on the apparel | Makeup by Anissa Zabala | Model Tom Croci from Folio Management

Model with natural makeup, soft eyeshadow, waves, wearing a black outerwear jacket for product shoot.

Winter ecommerce shoot for Arctic North | Natural makeup, soft eyeshadow and waves by Anissa Zabala